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It
has been a while since my latest newsletter; it seems
like this year brings explosion of interest in
creativity and innovation and specifically, TRIZ. Do we
really move towards innovation-based economy? The
presentation "Do you know?" (a link to which you will
find below) mentions that top 10 jobs in 2010 will be
those that did not exist in 2004. I was not surprised by
this fact. Innovation is always about change, but change
always involves risk. And speed of changes accelerates
which means we must innovate permanently and smartly.
And it is exactly where TRIZ can help: apart from
bringing a new dimension to generating innovative ideas,
TRIZ has a fundamental layer which provides
understanding how systems emerge and what drives their
evolution, and using this knowledge gives us an
excellent chance to create the right future.
Successful innovations,
Valeri Souchkov
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ANNOUNCEMENT:
NEAREST EVENTS |
ICG T&C TRIZ ACADEMY: FALL 2007
TRAINING COURSES: |
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August 31, 2007
Utrecht, The Netherlands |
One-day
Creative
Imagination Development |
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September 21, 2007
The Hague, The Netherlands |
One-day Introduction to TRIZ and
Systematic Innovation for Business and Management |
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October
5, 2007
Utrecht, The Netherlands |
One-day Introduction to TRIZ and
Systematic Innovation for Technology and Engineering |
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October 29
- November 2, 2007, Utrecht, The Netherlands |
5-day Extended TRIZ and Systematic
Innovation for Business and Management |
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November 21-23
and 26-27 2007, Arnhem, The Netherlands |
5-day Advanced TRIZ and Systematic
Innovation for Technology and Engineering |
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FORTHCOMING TRIZ CONFERENCES |
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Aug. 30 - Sept. 1, 2007
Yokohama, Japan |
The Third TRIZ Symposium in Japan |
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July 7-12, 2007
Moscow, Russia |
TRIZFest 2007:
Festival and Annual Conference |
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Oct. 30- Nov. 1, 2007
Monterrey, Mexico |
2nd Iberian and Latin American
Conference on Technological Innovation Asociacion Mexicana
de TRIZ |
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November 6-8, 2007
Frankfurt am Main, Germany |
The 7th Annual Conference TRIZ Future 2007 |
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December 15, 2007
Hsinchu, Taiwan |
The Second Annual Conference of the
Taiwan TRIZ Association |
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NEWS AND
PUBLICATIONS FROM ICG T&C |
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A new public
training course on
Creative Imagination
Development launched in April, 2007
appeared to be very successful judging by the
follow-up reactions of the participants. Creative
imagination based on a systematic approach is
essential not only for generating new ideas but also for
being able to create vision and recognize existing
and future opportunities. More information about the
event can be found in
my recent blog entry.
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An absolutely
unique training course
5-Day Extended TRIZ and
Systematic Innovation for Business and Management
was launched two years ago for corporate customers
of ICG T&C. Based on its success I introduce the
course this year for public audience. A goal of the
course is to equip business and management
professionals with systematic innovative thinking
skills, techniques and process of analyzing
situations and developing
innovative solutions and future generations of
business products and services on demand.
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A new 20-page
white paper "Breakthrough
Thinking with TRIZ for Business and Management"
is available. It summarizes reasons why TRIZ can be
successfully used in business and management areas,
and gives a brief overview of tools which are used
in the process.
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A paper from ETRIA
TFC 2007
"Application of RCA+ to
Solving Business Problems" is available
in the Online TRIZ Journal. It presents "xTRIZ
Light" process with a case study. The case study
summarizes experience with several similar projects,
where TRIZ was applied to identify causes of revenue
decrease and generate solutions to overcome this
problem. You can also download a
PDF version of the paper
with images of higher quality.
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In a short article
"What
Innovations Bring Most Value to Customers"
I tried to connect different categories of
innovation with their influence upon our diverse
needs.
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CONFERENCE REPORTS |
A number of conferences on innovation and creativity has
been ever increasing. Those who are interested in
detailed reports on some conferences can visit:
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NEW BOOKS |
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Improve Your Thinking:
Substance-Field Analysis
by Iouri Belski
This book introduces the reader to contemporary
Substance-Field Analysis— one of the powerful tools
of TRIZ (Theory of Inventive Problem Solving). Using
this book you will learn: To model a real situation
with substances and fields and to identify the
conflicts which lead to the problem at hand; To
accurately use 5 model solutions to resolve every
conflict identified; To employ the 8 fields of
to generate ideas; To fully utilize the
resources of your knowledge in generating ideas; To
consider all the ideas generated together and to
synthesize them into solution concepts. |
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Smart World:
Breakthrough Creativity And the New Science of Ideas
by Richard Ogle
"In this provocative book, Richard Ogle
crystallizes the nature of this shift, and boldly
outlines “a new science of ideas.” The key resides
in what he calls “idea-spaces,” a set of nodes in a
network of people (and their ideas) that cohere and
take on a distinctive set of characteristics leading
to the generation of breakthrough ideas. These
spaces are governed by nine laws--illuminated in
individual chapters with fascinating stories of
dramatic breakthroughs in science, business, and
art."
(Amazon.com) |
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The Innovative Leader: How to
Inspire Your Team and Drive Creativity
by Paul Sloane
"The Innovative Leader stresses the importance of
innovation and creativity in modern business to help
organizations secure competitive advantage over
rivals. It shows how to apply methods of innovation
and creativity to the individual, to business peers,
and to the organization. Numerous international
examples illustrate how organizations such as
Virgin, Body Shop, Disney, and 3M have benefited
from this approach, encouraging excellence and
entrepreneurship through challenging goals that keep
employees motivated and engaged."
(Amazon.com) |
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Hidden in Plain Sight: How to
Find and Execute Your Company's Next Big Growth
Strategy
by Erich Joachimsthaler
"And perhaps worst of all, the next big idea,
which was sitting right next to you all the time, is
suddenly seized upon by a smaller, more nimble
competitor; small firms so often see what big ones
are blind to. You ask yourself, "Why didn't we think
of that?" The reason is that we're looking from the
inside-out, while they're looking from the
outside-in." (Langdon Morris) |
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Creativity Today
by Igor Byttebier and Ramon Vullings
"If you want to learn how to generate and enrich
ideas more easily. If you want to become an
inspiring coach for creative sessions. If you want
to grasp the do’s and don’ts of applying creativity
in organisations. If you want to find inspiration in
recent cases of creative organisational change. It’s
all in the book Creativity Today." (creativitytoday.com) |
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The Dip: A Little Book That
Teaches You When to Quit (and When to Stick)
by Seth Godin
"According to bestselling author Seth Godin, what
really sets superstars apart from everyone else is
the ability to escape dead ends quickly, while
staying focused and motivated when it really counts.
Winners quit fast, quit often, and quit without
guilt-until they commit to beating the right Dip for
the right reasons. In fact, winners seek out the
Dip. They realize that the bigger the barrier, the
bigger the reward for getting past it." (Amazon.com)
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ON THE WEB: INNOVATION,
TRIZ, CREATIVITY |
As usual, we continue
to update you with a selection of recommended recent
papers and other web resources in the areas of TRIZ,
Creativity, and Innovation.
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Report: Innovation Champions and
Networks Survey (PDF)
A
report by
Innovation Labs LLC.
What matters more and what matters less for
permanent innovation? An interesting part of the
survey was that most of respondents stated that
"human dimension" - ability to think properly, have
time for thinking - adds much higher value to
permanent innovation than, say, software tools
supporting innovation.
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Report: Innovation:
Transforming the Way Business Creates
(PDF)
A report from
Economist Intelligence Unit
in association with
Cisco on a role of
innovation and transformation of business practices.
The report is based on a survey of 485 global
executives conducted in 2006-2007.
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Business Week: The World's 50
Most Innovative Companies in 2007
Annual list of 50 most innovative
companies by Business Week. Top 3 are: Apple,
Google, and General Electric.
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70 Things to
Watch in 2007 (PDF)
JWT,
one of the largest US advertising agencies defined a
list of emerging product and service innovations in
2007 which will produce most impact on our lives.
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ETRIA web portal
This spring we launched a new portal of the European
TRIZ Association (ETRIA). A goal is to build a
platform for TRIZ community to exchange information,
share ideas, and
improve communication
among TRIZ professionals, users, and enthusiasts.
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Podcast: Innovation Grows on
TRIZ
An interview with Dr. Ellen Domb, Editor of
the TRIZ Journal
on TRIZ basics and fundamentals.
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24 Top Disruptive Innovators
By
Fortune: Top
disruptive innovators who disrupt existing
technologies by bringing new.
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A periodic table of
visualization methods
Excellently compiled table of methods for
visualizing data, information, concepts, metaphors.
Each method is illustrated by an example (wait until
downloads and move mouse over).
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Did You Know? (Shift Happens)
An excellent and creative
presentation which took the 1st place in the World's
Presentation Contents. It is amazing since it is
based on facts and figures which demonstrate why
permanent innovation becomes extremely important
today. I find this presentation very inspiring to
think about our future.
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innocentive.com
"InnoCentive®
is an exciting web-based community matching top
scientists to relevant R&D challenges facing leading
companies from around the globe. We provide a
powerful online forum enabling major companies to
reward scientific innovation through financial
incentives." Interesting and probably very useful
service: a "matchmaker" for those who want to solve
their scientific problems and those who have skills
to solve these problems. However we should not
forget that high-level
innovation virtually always results from using
knowledge of different disciplines.
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Fogglog.nl
For Dutch speaking readers interested in creativity
and innovation, a very active blog supported by
Big Tree Marketing Innovators
(I am on the list of authors too).
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OIL Project is up and running
For Dutch speaking readers: a project OIL (Ontwikkeling
Innovatie Limburg) sponsored by EU, Province of
Limburg, LIOF and DSM is intended for small and
medium enterprises (MKB) in Limburg province. It
includes 4 phases to create breakthrough
innovations, and completely supported with TRIZ. Any
interested company can sign in to participate.
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Open Source Car
The Netherlands Society for Nature and
Environment together with three universities of
Delft, Eindhoven and Enschede launched a project on
creating an open source car. The car's technical
drawings and blueprints are freely available online,
and everyone is invited to add their own ideas and
modifications. The project website:
http://www.autoindetoekomst.nl/website/
(in Dutch).
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AND THE REST... |
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© 2007
ICG T&C
Disclaimer: ICG Training & Consulting may not be responsible
for the contents of the web links apart from those linked
directly to ICG
T&C' web site.
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